Communications plans for Smoke Free North East
The latest news and press releases from Fresh Smoke Free North East are available in the news section
A major component to the work of the Fresh Office is to develop and deliver effective media campaigns, social marketing and media advocacy. These have been one of the keys to success elsewhere e.g. in California the program involved ongoing sustained hard hitting media campaigns focussed on shifting public opinion. This was part of the overall goal to change social norms - by indirectly influencing current and potential future tobacco users by creating a social milieu and legal climates in which tobacco becomes: less desirable, less acceptable and less accessible.
There is also good work underway in England, in educating the public about the dangers of smoking and also in promoting the availability of the NHS Stop Smoking Services. The Department of Health is leading on these campaigns.
It is vital that Fresh is a key player in the agenda and is regarded as a strong united brand with ownership by its key stakeholders. Fresh also plays a powerful advocacy role and was heavily involved in campaigns to support comprehensive legislation to protect all workers from exposure to second hand smoke. Fresh will speak with many voices but with consistent strong evidence based messages.
A Communications and Media Working Plan is in place and this will be updated on a regular basis.
Current Campaigns and Plans
No Smoking Day 2008 images
Angel of the North
Darlington Town Centre
Durham Palace Green
Grey Street
Hexham
Penshaw Monument
Quayside
Stadium of Light 1
Stadium of Light 2
Transporter Bridge
No Smoking Day 2008 Radio Ads.
Version 1
Version 2
Previous Campaigns
To read about or view images from the Department of Health/CRUK Smoke is Poison campaign click here.
In January the Send Off Campaign launched to shown smokers the different ways they can quit smoking. Click here to read more and view images.
Secondhand Smoke - The Invisible Killer
NHS campaign highlights hidden dangers of second hand smoke
Media Campaigns, Communications & Social Marketing Planning Day 25 January 2008
Communications Audit Survey Report 2007
Media & Communications Presentation
The Challenge Ahead
Communications & Media Working Plan 2006-07
Communications Evaluation 2005/06
Fresh Regional Communications & Media Plans 06/07
