Fresh was the UK's first dedicated regional programme set up in the North East in 2005 to tackle the worst rates of smoking related illness and death in England.
Smoking is our biggest avoidable killer - more than alcohol, accidents, suicide, illegal drugs and diabetes combined and a massive drain on the NHS and economy. The source of this is the tobacco industry which sells and promotes an addictive product.
Fresh works with the regional media to ensure that the benefits of quitting, the harm of smoking, and tobacco issues are kept in the public eye all year round.
Fresh has joined councils, charities, health groups, doctors and the public in celebrating amendments passed in Parliament to protect children from toxic smoke in cars and tobacco promotion.
Fresh has welcomed a "momentus day for health" as the House of Lords voted for an end to glossy cigarette packs with slick logos, and moved a step closer to a ban on smoking in cars carrying children.
Click to watch a film on how smoking in pregnancy is being addressed in the North East A MAJOR initiative to protect thousands of unborn babies from the harm caused by smoking and tackle the worst rates of smoking during pregnancy in the country is being rolled out across the…
Fresh has praised the Government after it announced plans to follow Australia in bringing in some of the most unattractive cigarette boxes on the planet.
Smokers in Gateshead are being made aware of the potential risk to their eyesight, through a new Gateshead Council campaign supported by the Royal National Institute for the Blind (RNIB).