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  • About Us

    Fresh was the UK's first dedicated regional programme set up in the North East in 2005 to tackle the worst rates of smoking related illness and death in England.
  • The Problem

    Smoking is our biggest avoidable killer - more than alcohol, accidents, suicide, illegal drugs and diabetes combined and a massive drain on the NHS and economy. The source of this is the tobacco industry which sells and promotes an addictive product.
  • What We Do
  • In The News

    Fresh works with the regional media to ensure that the benefits of quitting, the harm of smoking, and tobacco issues are kept in the public eye all year round.
  • For Professionals

    If you are a professional in the North East working in the field of tobacco prevention please join our Tobacco Control Alliances section on the Knowledge Hub

     

    If you are interested in work around illegal tobacco visit

    https://www.illicit-tobacco.co.uk/

     
  • Contact
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Press Releases

Review Paves Way for Standard Tobacco Packs

Review Paves Way for Standard Tobacco Packs

Thursday, 03 April 2014
  Fresh today welcomed the findings of a major review into protecting children from gorgeous and glamorous cigarette packs that make thousands of children more tempted to smoke.
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Fresh welcomes Europe's Tobacco Products Directive

Thursday, 27 February 2014
Fresh has welcomed a majority vote today in the EU passing new laws to make smoking history for more children in the North East and across Europe.
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Fresh statement on electronic cigarettes

Tuesday, 25 February 2014
Fresh statement on electronic cigarettes in advance of vote in European Parliament on Tobacco Products Directive (Wednesday, Feb 26)     Ailsa Rutter, Director of Fresh, said: "One in two smokers die early, mainly as a result of the poisonous chemicals in tobacco smoke.
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Victory for child health

Victory for child health

Tuesday, 11 February 2014
Fresh has joined councils, charities, health groups, doctors and the public in celebrating amendments passed in Parliament to protect children from toxic smoke in cars and tobacco promotion.
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One in two long term smokers will die early

One in two long term smokers will die early

Tuesday, 11 February 2014
SMOKERS in the North East are massively underestimating the risks as a new campaign reveals one in two long term smokers will die early - including people in their 40s.
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Fresh welcomes “momentus day for health” in the Lords

Fresh welcomes “momentus day for health” in the Lords

Thursday, 30 January 2014
Fresh has welcomed a "momentus day for health" as the House of Lords voted for an end to glossy cigarette packs with slick logos, and moved a step closer to a ban on smoking in cars carrying children.
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Fresh welcomes under 18s proposals on electronic cigs and proxy sales

Fresh welcomes under 18s proposals on electronic cigs and proxy sales

Monday, 27 January 2014
Fresh has welcomed new measures by the Government to further tighten up laws to reduce the number of children who take up smoking each year.
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Smokers twice as likely to die of stroke

Smokers twice as likely to die of stroke

Monday, 30 December 2013
Fresh has backed a new campaign from Public Health England highlighting the impact and serious damage that smoking causes the body.
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Major initiative to protect unborn babies from smoking in the North East

Major initiative to protect unborn babies from smoking in the North East

Thursday, 12 December 2013
Click to watch a film on how smoking in pregnancy is being addressed in the North East A MAJOR initiative to protect thousands of unborn babies from the harm caused by smoking and tackle the worst rates of smoking during pregnancy in the country is being rolled out across the…
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Fresh praises Government announcement on standard packs

Fresh praises Government announcement on standard packs

Thursday, 28 November 2013
Fresh has praised the Government after it announced plans to follow Australia in bringing in some of the most unattractive cigarette boxes on the planet.
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