People Like Me
Fresh developed the People Like Me campaign to celebrate the personal success stories of former smokers who’d managed to quit.
Most smokers have tried to quit before, and many told us they found hearing about real people’s successful quit attempts gave them an added incentive to giving it another go.
Fresh developed the campaign to make stars of real people who had quit, sharing the stories of having better health and more money to enjoy time with their families and their reasons - to be around longer for the people they love. The campaign was also localised to each local authority area.
It also highlighted the friendly army of NHS Stop Smoking Service staff and signposted local support.