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  • About Us

    Fresh was the UK's first dedicated regional programme set up in the North East in 2005 to tackle the worst rates of smoking related illness and death in England.
  • The Problem

    Smoking is our biggest avoidable killer - more than alcohol, accidents, suicide, illegal drugs and diabetes combined and a massive drain on the NHS and economy. The source of this is the tobacco industry which sells and promotes an addictive product.
  • What We Do
  • In The News

    Fresh works with the regional media to ensure that the benefits of quitting, the harm of smoking, and tobacco issues are kept in the public eye all year round.
  • For Professionals

    If you are a professional in the North East working in the field of tobacco prevention please join our Tobacco Control Alliances section on the Knowledge Hub

     

    If you are interested in work around illegal tobacco visit

    https://www.illicit-tobacco.co.uk/

     
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Take 7 Steps Out

Results

The North East saw a rise of 9% in the number of smokers who keep their homes smoke free following the campaign, according to research by the University of Bath, with over half (52%) of smokers saying their homes were smokefree in 2011 compared to 43% in 2010.

 

Research carried out after the campaign found:

  • 57% of North East adults saw Take 7 Steps Out, with higher recognition among smokers (60%)
  • 33 pieces of news coverage with £128,000 in PR value
  • 89% said it was informative and 77% attention grabbing
  • 61% said it encouraged them to go outside – especially women
  • 50% said made them realise SHS is more harmful to children than they realised
  • Made 54% think about cutting down
  • Made 42% more likely to seek help quitting
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