Secondhand Smoke
is Poison
An independent on street survey carried out after the campaign found:
- 65% smokers recalled the campaign
- 92% found it believable
- 66% said it made them feel more likely to quit
- 75% said it made them more concerned about smoking
- 38% took action, from cutting down, to going outside to smoke, stopping smoking in the same room as a family member, stopping smoking, or switching to an electronic cigarette.An independent on street survey carried out after the campaign found: