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    Fresh was the UK's first dedicated regional programme set up in the North East in 2005 to tackle the worst rates of smoking related illness and death in England.
  • The Problem

    Smoking is our biggest avoidable killer - more than alcohol, accidents, suicide, illegal drugs and diabetes combined and a massive drain on the NHS and economy. The source of this is the tobacco industry which sells and promotes an addictive product.
  • What We Do
  • In The News

    Fresh works with the regional media to ensure that the benefits of quitting, the harm of smoking, and tobacco issues are kept in the public eye all year round.
  • For Professionals

    If you are a professional in the North East working in the field of tobacco prevention please join our Tobacco Control Alliances section on the Knowledge Hub

     

    If you are interested in work around illegal tobacco visit

    https://www.illicit-tobacco.co.uk/

     
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Secondhand Smoke

is Poison

 

An independent on street survey carried out after the campaign found: 

  • 65% smokers recalled the campaign
  • 92% found it believable
  • 66% said it made them feel more likely to quit
  • 75% said it made them more concerned about smoking
  • 38% took action, from cutting down, to going outside to smoke, stopping smoking in the same room as a family member, stopping smoking, or switching to an electronic cigarette.An independent on street survey carried out after the campaign found:

 

 

 

 

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