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Building infrastructure, skills and capacity

Building infrastructure, skills and capacity

Fresh works with NHS and Local Authority staff in the North East and a range of national partners to energise and galvanise efforts to tackle the harm of tobacco.


Our programme delivers a package around eight key strands of work in an annual delivery plan to help reduce smoking rates by helping and motivating smokers to stop, prevent uptake of smoking and also protecting non-smokers and communities from tobacco harm. Some of the key areas of focus in 2014 include mass media to encourage mass quit attempts, tackling illegal tobacco and working with foundation trusts to reduce smoking during pregnancy.


We provide leadership, strategic and practical support to a wide range of agencies, professionals and localities including the 12 local tobacco alliances which cover the entire region.


We host a range of forums and events to share best practice and support partners, hold media training workshops and over 6000 people have now benefitted from these.


We’re working closely with Action on Smoking and Health on the rollout of the Clear model for Excellence in local tobacco control which has now been taken over by Public Health England.


We also provide strong national links with the Department of Health, Public Health England and partners within the Smokefree Action Coalition


Local tobacco profiles

Local Tobacco Profiles bring together a  set of indicators at local and regional level that give commissioners and service providers up-to-date information as well as indicator trends over time, where possible. The indicators cover:

  • the health problems caused by smoking,
  • the extent of local smoking,
  • how services across the NHS and local authorities are tackling smoking and its consequences.


The Case for local action on tobacco control toolkit

FRESH with ASH, the Faculty of Public Health, the Local Government Group, Tobacco Free Futures and Smokefree South West have produced a set of materials for Directors of Public Health to help ensure that tackling tobacco use is high on the local public health agenda


Economic modelling on tobacco

The NICE (National Institute for Health and Care Excellence) Tobacco Return on Investment Tool is aimed at commissioners and Directors of Public Health to quantify the harm of tobacco in their local area. The tool builds on previous work led by Fresh, Tobacco Free Futures and Smokefree South West.


Making Smoking History resource for Further Education

Students on childcare, health and social care courses in further education often take up jobs working with children and families.  People in these roles are in an ideal position to help protect children from tobacco-related harm and to encourage adults smokers to quit.  Fresh has developed a package of resources for delivery within further education colleges to equip the ‘frontline staff of the future’ with the skills and knowledge they need to encourage families to become smokefree.  The resource is free to colleges within the North East.  For more information, and to access the resources, please contact


Stakeholders section