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Our Campaigns

Our Campaigns

Fresh has been at the forefront of developing successful, insight led campaigns that have changed behaviour around tobacco in the North East, triggering tens of thousands of responses.


We have worked with the NHS, local authorities and government departments to develop these, and a number of our campaigns have been rolled out in other parts of the UK. Our most recent campaign which launched in 2020 was Don't Wait - an appeal from respiratory consultant Dr Ruth Sharrock for smokers to quit.


We have developed messages to ensure North East smokers are aware of the risks of smoking and the benefits to themselves and their family of quitting. Campaigns have focused on the impact of smoking releated diseases on family, the links between smoking and COPD, the risks of secondhand smoke to children, the tobacco industry's marketing ploys, and most of all the benefits of quitting and the many forms of help available nationally and locally to make quitting easier.


Here you can find out about recent Fresh campaigns and download resources. Let us know if we can help you - email



  • Dont Wait
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  • Secondhand Smoke is Poison
    Secondhand Smoke is Poison Overview CARBON monoxide, lead, arsenic and benzene are just a few of the poisons that are contained in secondhand smoke - a toxic cocktail inhaled by…
  • Keep It Out
    Keep It Out Overview Keep It Out was the latest campaign from the North of England Tackling Illicit Tobacco for Better Health Programme, running in both the North East and…
  • Every Breath
    Every Breath Overview COPD is the UK's fifth biggest killer and is mainly caused by smoking. It can leave sufferers fighting for breath and over 93,000 people in the North…
  • Dont Wait
    Overview . The Dont Wait campaign first launched in June 2020 as a response to rising concerns about smoking and Covid 19 and the wider health implications, and evolved from…
  • Stoptober
    Stoptober Overview Smokers and organisations across the North East are being urged to join in for Stoptober 2013 - the nation’s largest quitting event. Stoptober is a 28 day initiative…
  • Plain Packs Protect
    Plain Packs Protect Overview The "Plain Packs Protect" campaigned is aimed at helping turn off the tap of North East child smokers who are attracted to glitzy brands. The average…