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 Don't be the 1


The campaign ran in February and March 2014, and August and September 2014, consisting of:


• 60 second and 30 second TV adverts reaching around 1.4m North East adults per phase highlighting the impact of smoking related disease on families

• Advertising in 124 cinema screens across the North East

• Radio adverts on Metro Radio, TFM Radio, Sun FM, Real Radio and Smooth Radio, Magic 1170 and 1152. campaign website and online campaign engaging the public in thousands of responses via Facebook

• A localised PR package which featured a range of spokespeople - doctors warning about the dangers of continuing to smoke and former smokers who have suffered a health scare, or lost a loved one to smoking. This gained widespread coverage across regional TV, radio, print and online news.

• A campaign toolkit including key messages for health professionals during interventions, and web resources for partners - including images, banner adverts and screen for customer areas

• Poster artwork for GP surgeries and pharmacies and for local NHS Stop Smoking Services


Visit the Don't be the 1 website