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  • About Us

    Fresh was the UK's first dedicated regional programme set up in the North East in 2005 to tackle the worst rates of smoking related illness and death in England.
  • The Problem

    Smoking is our biggest avoidable killer - more than alcohol, accidents, suicide, illegal drugs and diabetes combined and a massive drain on the NHS and economy. The source of this is the tobacco industry which sells and promotes an addictive product.
  • What We Do
  • In The News

    Fresh works with the regional media to ensure that the benefits of quitting, the harm of smoking, and tobacco issues are kept in the public eye all year round.
  • For Professionals

    If you are a professional in the North East working in the field of tobacco prevention please join our Tobacco Control Alliances section on the Knowledge Hub

     

    If you are interested in work around illegal tobacco visit

    https://www.illicit-tobacco.co.uk/

     
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Activity

 Don't be the 1

 

The campaign ran in February and March 2014, and August and September 2014, consisting of:

 

• 60 second and 30 second TV adverts reaching around 1.4m North East adults per phase highlighting the impact of smoking related disease on families

• Advertising in 124 cinema screens across the North East

• Radio adverts on Metro Radio, TFM Radio, Sun FM, Real Radio and Smooth Radio, Magic 1170 and 1152.

• Dontbethe1.tv campaign website and online campaign engaging the public in thousands of responses via Facebook

• A localised PR package which featured a range of spokespeople - doctors warning about the dangers of continuing to smoke and former smokers who have suffered a health scare, or lost a loved one to smoking. This gained widespread coverage across regional TV, radio, print and online news.

• A campaign toolkit including key messages for health professionals during interventions, and web resources for partners - including images, banner adverts and screen for customer areas

• Poster artwork for GP surgeries and pharmacies and for local NHS Stop Smoking Services

 

Visit the Don't be the 1 website

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