Every Breath
Activity
Phase 1 October 2011
- Every Breath TV advert – reach of 1.8m people
- "Breathing" radio advert – reach of 1.5m people
- Everybreath.tv and online ads reached 750,000 people
Phase 2 - August - Sept 2012
- Every Breath TV adverts - reach of 1.6m adults
- Radio - Metro/TFM/Magic/Real Radio/Smooth – 50 second adverts to reach 1.2m adults highlighting real family case studies
- Video On Demand – ITV1, ITV2, ITV3, ITV4, C4 with est 250,000 views
- 50 second cinema ad in 22 screens and multiplexes
Breathing exercise radio
Case study radio - Ann Robinson
Case study radio - John Stoddard
Case study radio - Sadie Thomas
Every breath TV