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  • About Us

    Fresh was the UK's first dedicated regional programme set up in the North East in 2005 to tackle the worst rates of smoking related illness and death in England.
  • The Problem

    Smoking is our biggest avoidable killer - more than alcohol, accidents, suicide, illegal drugs and diabetes combined and a massive drain on the NHS and economy. The source of this is the tobacco industry which sells and promotes an addictive product.
  • What We Do
  • In The News

    Fresh works with the regional media to ensure that the benefits of quitting, the harm of smoking, and tobacco issues are kept in the public eye all year round.
  • For Professionals

    If you are a professional in the North East working in the field of tobacco prevention please join our Tobacco Control Alliances section on the Knowledge Hub

     

    If you are interested in work around illegal tobacco visit

    https://www.illicit-tobacco.co.uk/

     
  • Contact
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Results

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Results

Phase 1 - June 2009 (awareness)

Phase 1 focused on building awareness via mass media channels:

 

  • National data suggested the North East achieved a much better Quarter 3 than other regions. Compared to Q.3 of previous year, the number of Quit Dates Set were up by 18% in North East
  • 45% of smokers who saw ads said they had changed their behaviour, from cutting down or talking about it with a relative to actually quitting
  • A third of smokers said the adverts had made them more likely to quit

 

Phase 2 - January - Feb 2010 (leads)

Phase 2 focused on generating leads and footfall to NHS Stop Smoking Services, resulting in:

 

  • 2,300 people signing up to give their details to NHS Stop Smoking Services
  • 1,200 clicks on the regional Smokefree landing page
  • Overall 7,700 engagements with the public at events in communities- from a chat, to handing out a flyer to signing up for LSSS support
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