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Plain Packs Protect


Fresh liaised with the North East media to highlight the type of glamorous cigarette brands on the market with strong support for reducing tobacco promotion from former smokers, young people, doctors, MPs, local authorities and Directors of Public Health.


We backed the national plain packs protect website urging families across the region to sign up and back the campaign, with a presence at many local spring and summer events.


Watch our film on the public’s views on tobacco branding and standardised packs.


Recently Darlington student Liam Pape has written to the Prime Minister - as featured by BBC Radio 1.