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Quit 16 Activity

Since 2016 Fresh has focused on the links between smoking and 16 types of cancer in a campaign supported by Cancer Research UK and with the Northern Cancer Alliance.


This first ran in 2016 with the 16 Cancers TV advert (kind permission of Cancer Council Western Australia) which aired to around 4.4m adults across the North East and Yorkshire and Humber. It also included:


  • website with contact details for local stop smoking support and facts about smoking


  • Campaign resources for local authority and NHS partners


  • Briefings for health professionals to raise campaign messages with patients


  • Online display, Facebook and video advertising


  • Radio adverts with former cancer patients


In October 2018, Fresh relaunched our Quit 16 campagn featuring the real stories of Maggie and Tony - two former North East smokers who developed a smoking related cancer and wished for their stories to be seen and heard. The campaign has been picked up with news coverage around the world.


Visit the campaign website at