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Building infrastructure, skills and capacity

Building infrastructure, skills and capacity

Fresh works with NHS and Local Authority staff in the North East and beyond and a range of national partners to energise and galvanise efforts to tackle the harm of tobacco.


Our programme delivers a package around eight key strands of work in an annual delivery plan to help reduce smoking rates by helping and motivating smokers to stop, prevent uptake of smoking and also protecting non-smokers and communities from tobacco harm. Our work also supports the delivery of A Smokefree Future, the national tobacco control plan for England.


We provide leadership, strategic and practical support to a wide range of agencies, professionals and localities in the North East and beyond.


We currently run three forums in the North East for localities to come together and share practice whether it's around helping smokers to quit, tobacco regulation or broader tobacco control delivery. If you are involved in these North East forums you can join our Treating Tobacco Dependency group on the Knowledge Hub website.


Over the years we have provided a wealth of assistance for effective local planning and delivery including supporting the CLeaR tobacco control excellence model and would recommend all localities use this:


There is a huge amount of invaluable information and resources for planning tobacco control work on the website of Action on Smoking and Health, including briefings on key issues. To help plan local tobacco control work ASH also has a Local Resources section at This includes briefings for councillors, a ready reckoner to show how much smoking is costing localities, and also a smoking poverty calculator.


If you're interested in detailed courses to learn more about tobacco control we would highly recommend the course run by


Fresh will continue to raise awareness of the need for further action to reduce smoking and narrow health inequalities and will present the substantial international evidence base at all opportunities to supportive informed decision making and to make sure that our vision of 5% by 2025 can be achieved.